What important considerations would you consider when developing software for a business or startup? Before planning your budget, time, and workforce, you need to choose the right technology stack to successfully launch your project, which is a relatively complex decision to make.
Technology stacks to your applications are exactly like deep foundations and pillars to a skyscraper. Your application’s competitiveness and viability are determined by the technology stack you select. Your choice of software stack has a significant impact on the development of your web application because it influences:
Henceforth, before choosing the technology suitable for your project, you must highlight these questions below:
What is a technology stack? How does it work? Why do you have to thoroughly pick one? And what are the most popular development stacks on the market right now? This article investigates these questions in-depth and gives more insights to software entrepreneurs
What is exactly a technology stack?
A technology stack, also known as a software stack or development stack, is a data environment that includes the tools, frameworks, and libraries required to construct and run an application.
Let’s take Facebook’s extensive application stack as an example. It comprises PHP, React, GraphQL, Cassandra, Hadoop, Swift, and a slew of other frameworks.
A tech stack is fundamentally divided into two sections: client-side (frontend) and server-side (backend). Frontend technologies include HTML, CSS, JavaScript, and UI frameworks and libraries, whereas backend technologies include web frameworks, programming languages, servers, and operating systems.
Why is choosing a technology stack highly important?
Because software development standards and trends change in the blink of an eye, it’s critical to stay current on the most popular tech trends of the day. You may start building your product with more confidence if you analyze the strengths and drawbacks of common application stacks and learn how to avoid development risks.
Your software stack choice has a long say in your web application development as it influences for instance:
- Your products’ functionality and scalability.
- The goal of your project/business?
- Data and application storage options are up to you (Cloud or Local)
- Your server systems’ capacity (whether they’re designed for high-read or high-write traffic)..etc
With that being said, what are the leading stacks of software development in 2021? Here they are:
1. The MEAN Stack:
One of the most prominent software stacks in 2021 is MEAN (MongoDB, Express.js, AngularJS, and Node.js). You employ a single language across your stack if it’s an end-to-end JavaScript stack. As a result, you may reuse code across the entire program, reducing the need for unnecessary reinvention. Another benefit of choosing MEAN is that all of the technologies are free and open-source, with a thriving community to support them. MEAN stack apps are ideal for cloud hosting because they are versatile, scalable, and adaptable. The stack is simple to set up because it comes with its own web server. The database can be adjusted up and down on-demand to handle temporary consumption spikes.
MEAN enables you to work with a single team of JavaScript developers who can adapt to changing circumstances. MEAN isn’t suited for every application, but it shines in areas like calendars, mapping and location discovery, and news aggregation.
The MERN Stack:
The MERN stack is extremely similar to MEAN, except that React is used instead of Angular. Because React makes use of the Virtual DOM, it’s simple to make adjustments. React makes advantage of JSX, a JavaScript extension that allows for seamless component interaction. React is a popular framework for creating high-end, single-page apps with dynamic user interfaces.
MERN stands to benefit from 2021’s focus on improving user interfaces. However, because React is a library rather than a framework, developers must contend with restricted core functionality while dealing with it. As a result, the majority of developers rely on third-party services.
3. The MEVN Stack
As a front-end framework, Angular is replaced with Vue.js in this version of MEAN. Over the last few years, this approach has gained a lot of traction. Because it is a lighter solution than Angular, its popularity is projected to last until 2021. Vue.js comes with several basic features out of the box. Third-party services can be used to augment this feature. Vue.js combines the greatest aspects of Angular and React to provide excellent performance and a comprehensive collection of tools.
4. The LAMP Stack:
The LAMP stack of technologies — Linux, Apache, MySQL, and PHP – is a tried-and-true combination of technologies. LAMP is still one of the most popular ways to provide online applications, and it was one of the first open-source software stacks to gain widespread use. LAMP is used by popular open-source CMS such as WordPress and Drupal. LAMP has become the platform of choice for creating new bespoke web programs because of its reliability, simplicity, and capability.
The LAMP stack is capable of handling dynamic pages with content that changes every time the page is loaded. Because LAMP is open-source and non-proprietary, you may pick and choose components to meet your individual company’s needs. Instead of utilizing Linux as the operating system, you may create a WAMP stack or a MAMP stack using Microsoft Windows or MAC OS. Perl or the increasingly popular Python language can alternatively be used instead of PHP.
You can make use of the benefits of a large LAMP ecosystem because the LAMP has been around for more than a decade.
5. The Serverless Stack:
The greatest moment to develop on cloud infrastructure, or to go serverless, is in 2021. All services and tools are provided by serverless computing platforms, making infrastructure administration considerably easier. Overnight, you may simply expand up to hundreds of thousands of people. One of the earliest serverless systems was AWS Lambda. Another major provider of serverless computing services is Google Cloud.
6. Flutter for Web:
Flutter for Web is a game-changer in the field of cross-platform programming. On all platforms, the user interface and business logic are the same. You don’t have to waste time on deployment using Flutter. You may correct faults, add new features, and create user interfaces without sacrificing performance.
What should be your next step
After you’ve figured out what a tech stack is and how it affects your app development, here are some pointers to assist you to make an informed decision:
- A consistent, standardized software stack is critical while developing software or an application.
- You must build your backend using a collection of tools that are meant to operate together to cut down on development time and resources.
- You’re spoiled for choice in today’s saturated stack market. When selecting a stack for your project, you can’t take a one-size-fits-all strategy. You’ll need to choose a web stack that gives your application a distinct edge.
Now that you made it this far, do you have any additional suggestions for names that should be included in this list? Please let us know!
Timelapse set out to embrace the most efficient technology stacks that would allow your software product to be highly competitive while also meeting your organization’s specific needs. If you have any more queries, our technology specialists are available to provide you with experienced help. Please feel free to contact us at any time.
Oh, wait.. You are unfamiliar with the term full-stack digital marketing agency? Well, in this article we’ll find out what does this term means exactly and how can it help your business.
So, What is full-stack digital marketing?
Full-stack digital marketing is a form of marketing that gathers a wide range of marketing types rather than focusing on a single strategy.
The term full-stack marketing agency describes the marketers who are capable of wearing multiple hats rather than just mastering one segment of marketing. In other words, they have adequate practical knowledge of all areas of marketing to run marketing campaigns from end to end.
How will a Full-stack marketing agency benefit your business?
Let’s say you need to launch a social media campaign, you can rely on one agency for paid advertisement and another for social media content marketing. But then you’d have to keep up with two agencies that wouldn’t be in sync with one another, quite a headache, isn’t it?
Let’s see how a full-stack marketing agency will facilitate running and managing your marketing campaigns and what services does it include.
Full-stack marketing, what does it include?
There are six fundamental services that you can expect from this type of agency:
Search Engine Optimization (SEO):
When people search for terms related to the services or products that you offer, they’ll find your website and end up converting there. SEO is a type of marketing that focuses on getting your website rank higher in relevant Search Engine Results Pages (SERPs)
To boost your chances of gaining more authority in Google’s result pages, A full-stack marketing agency will follow various procedures, including:
- Injecting keywords into your website’s written content
- Generating backlinks from relevant websites
- Optimizing images and media on your site
- Setting a Google My Business profile to your company.
- SSL certificate to secure your website, and more!
All together will satisfy Google’s algorithms and drive more organic traffic to your website.
Paid advertising:
Pay-per-click (PPC), or commonly known as paid ads, is a basic service that any full-stack agency will be offering. Paid ads work the same way as SEO marketing. People click on the links on the search result page and land on your site. It’s not organic, but it drives faster results.
When it comes to PPC, marketing agencies will help you with target keyword research. Then, the agency will assist you to develop a bidding strategy for your keywords.
Full-stack agencies should also help you optimize your landing page to ensure maximum conversions, consequently maximum revenue.
Social Media Marketing (SEM)
When it comes to the internet, social media is the most populated section. Therefore, it provides a great marketing opportunity. Taking that into account, most full-stack agencies offer social media marketing services to promote your brand.
A full-stack agency will handle:
- Creating your social media pages
- Creating and publishing organic content to your posts, from infographics to videos.
- Launch paid ad campaigns on social media, which will appear in your exact target audience feeds. You can even select users based on age, location, and more.
4. Web design and development
Your business is the digital facade of your business, you will have to accommodate the victors on your website in an appealing. In other words, the design and user experience on your website has to give a positive impression about your business.
A full-stack digital marketing agency will certainly help you to optimize your overall design. Or even help you build your website from scratch, making sure it’s both fully functional and visually appealing.
Website optimization includes:
- Making your site responsive to all devices and mobile friendly.
- Boosting your page load speeds
- Setting up an intuitive navigation board.
- Branding the media on your website, and more!
5. Content marketing
Marking yourself on Google and drawing users to your site would be fruitless unless you have something to offer or showcase to visitors. it. When users land on your website, they should find meaningful content that is relevant to them. That will eventually reduce your bounce rate and increase conversions.
Full-stack marketing agencies packs include content marketing services, which involve publishing content, written or visual, on your site to draw organic traffic. Once you have your content online, you can use SEO to get a better ranking in Google so people can find it!
Are you interested in reaping the benefits of full-stack marketing? At Timelapse Agency we offer a wide range of digital marketing services that will help to impose your online presence and get a bigger part of the market. Get in touch now!